Why I built MODRA
An hour before I was supposed to walk on stage in Portland, I opened my suitcase and realized I’d forgotten the button-up shirt for my suit.
I wasn’t looking for inspiration. I was looking for a shirt.
So I grabbed my phone and assumed there had to be something that worked like DoorDash or Uber Eats — but for retail. Open an app. Pick a nearby store. Buy what I need. Have someone bring it to my hotel.
It didn’t exist.
We can get tacos, groceries, and coffee brought to us in minutes. Why not a shirt?
That question stuck — not because I needed one shirt, but because the gap was obvious. Every other industry had figured out how to bring the product to the customer. Retail was still making the customer go to the product.
That’s what MODRA is built to change.
Open the app. Choose a nearby store. Order what you want. A local driver picks it up and brings it to your home, hotel, or office — in as little as 30 minutes.
There’s another piece to this for me.
I’m a dad before I’m anything else. My kids are the reason building something that matters, matters. I want them to see that when you believe something should exist, you don’t wait for someone else to build it.
You take the risk. You build it. You become the one who changes it.
MODRA started with a forgotten shirt.
I’m building it to change the way retail moves.
